Brandformance
71.6% of ad views completed

Discover why YouTube video advertisingis one of the most powerful tools for buildingbrand awareness

Brandformance is an advertising platform for online video placements in Uzbekistan’s premium YouTube segment.

Explore the platform’s capabilities
300M+Advertising impressions every month
15 MUnique viewers
18–44Core audience age
Brand-safe environmentControlled placement in premium video content

300M+

Advertising impressions every month

Ads are placed in premiumUzbek-language video content

Brandformance helps brands stand out in the local media landscape, where audiences are already watching high-quality video content.

The ad is shown before the video starts—in the instream preroll format.

Order a preroll
  1. 01SEVIMLI
  2. 02ZOR TV
  3. 03RENESSANS TV
  4. 04RENESSANS TV
  5. 05RENESSANS TV

What preroll advertising looks likeand what results the advertiser sees

1 / 3: Ovoz - ZARNIGOR UMAROVA | YOMG'IR - KUMUSH RAZZOQOVA

Ovoz - ZARNIGOR UMAROVA | YOMG'IR - KUMUSH RAZZOQOVA

The Voice of Uzbekistan658 тыс. подписчиков

Why advertisersuse Brandformance

  1. Access to a local audience

    Brands can connect with Uzbek-speaking audiences through a relevant video environment.

  2. Premium content environment

    Advertising appears alongside high-quality content the audience already watches.

  3. Placement control

    Advertisers understand where their ads run and which content their brand appears alongside.

  4. Measurable results

    Campaigns are evaluated through clear KPIs: impressions, reach and frequency.

  5. Direct operating model

    Brandformance connects advertisers, video content and audiences through one managed platform.

An interface formanaging video advertising

Demonstration interface for advertising campaign analytics
  • Impressions2.84M+18%
  • Reach1.2M+12%
  • Frequency4.7+0.6
  • StatusLIVE
Reach and frequencyDEMO INTERFACE

Platform capabilities

The current account shows campaigns, their status, date, amount and an available report link. The screen above shows the direction planned for analytics.

  1. CampaignsA list of requests and selected packages.
  2. StatusesThe current campaign review and preparation stage.
  3. Date and amountThe request date and campaign amount appear in the list.
  4. ReportThe link appears after an operator adds the report.
  5. PaymentThe payment action appears after campaign approval.
Start launch

How campaignsget launched

From choosing a package to a launch-ready preroll campaign — through a clear process.

  1. 01

    Choose a package

    The advertiser selects NON-TV, MIXED or TV and sees what the package includes.

  2. 02

    Upload the video

    Add a file, an approved link, or choose to send the video later.

  3. 03

    Set campaign details

    Provide contacts, budget, preferred date and additional placement settings.

  4. 04

    Review and approval

    The team reviews the video and settings and requests changes when needed.

  5. 05

    Agree on payment and start date

    After approval, a manager agrees the payment terms and start date. An operator confirms the start manually.

Start campaign setup

REPORTING DEMO

Review available campaign data in a clear report

After launch, an operator can add data from the available source to the report: impressions, reach and average frequency. Metric availability depends on the source.

Start campaign setup
DEMO · NOT ACTUAL CAMPAIGN DATA

Impressions

The number of ad impressions reported by the stated source.

DEMO · NOT ACTUAL CAMPAIGN DATA

Reach

Unique reach, when the source provides it.

DEMO · NOT ACTUAL CAMPAIGN DATA

Frequency

Average contact frequency, when available from the source.

CAMPAIGN GEOGRAPHY

Target audience in the selected geography

DEFAULT GEOGRAPHYUZ

All of Uzbekistan is selected by default. You can specify another geography and audience before submitting the request.

Placement availability and final reach depend on inventory and campaign settings.

Frequently asked questions

What is Brandformance?

Brandformance is a platform for preparing and submitting an instream preroll video advertising placement request in premium Uzbek-language content.

Where will the advertising be placed?

Depending on the selected package, within available premium Uzbek-language video inventory across Smart TV, mobile devices and computers. Exact placements are agreed before launch.

What will I see in the interface demonstration?

The demo illustrates the planned direction of the analytics interface. The current account shows campaigns, the selected package, status, date and amount. Demo figures are not actual campaign data.

Which KPIs can be tracked?

Impressions and, when provided by the source, unique reach and average frequency. An operator adds the available data; there is no automatic live update.

How are ad impressions different from content views?

An ad impression is an ad-display event reported by the available source. A content view is a view of the main video or programme. They are separate metrics.

Is Brandformance suitable for large brands?

The platform can support pilots and campaigns for large brands when the available inventory and terms fit the brief. KPI scope, timing and commercial terms are agreed separately.

Can campaigns be launched through an agency?

Yes. An agency can submit from its own account and identify the client brand in the campaign parameters or comment. There is no dedicated agency multi-account yet; access remains with the account that created the campaign.

Start preparing a campaign with Brandformance

Choose a test package, add your video and campaign details. After submission, the team reviews the request; advertising does not start automatically.

Start your request