Laimon Fresh
Brandformance
What preroll advertising looks likeand the results the advertiser sees
Why YouTube video advertising is the best format for increasing brand awareness
All attention on your brand
Only one video is shown in each advertising slot.
Advertising is not only seen. It is heard.
In-Stream Preroll starts with sound by default.
Your brand on the big screen
Up to 40% of viewing may take place on Smart TV.
Reach that is not blocked
Player integration helps preserve additional digital audience reach.
Real audience data
Google helps segment audiences more precisely and filter fraud.
A verified environment only
Advertising is placed only on verified, licensed inventory.
Compare the quality of video advertising
One ad impression can fill the screen with sound — or be noticed for a fraction of a second among dozens of other messages.
| Brandformance | Social media | Ad networks | |
|---|---|---|---|
| SCREEN SIZE | 100% | 20–30% | 10–15% |
| SOUND | 100% | <20% | 0% |
| CONTACT | 15–20 sec | 1.2–2.5 sec | 1–2 sec |
| VIEWABILITY | >90% | ~45% | ~35% |
| BRAND SAFETY | 100% | — | — |
| SMART TV SHARE | >40% | — | — |
| NOT SCROLL | + | — | — |
Just 5 steps to launchyour YouTube advertising
- 01
Choose your audience and budget
Set the placement format, budget and audience parameters.
Choose parameters - 02
Prepare your video
Add a ready 15–20 second video or provide it after submitting the request.
Add video - 03
Submit the campaign for review
Add the brand, timing and details. A request never starts impressions automatically.
Complete request - 04
- 05
Confirm payment and date
After agreement, a manager manually confirms the campaign launch.
Start setup
Choose your audience and budget
Set the placement format, budget and audience parameters.
Choose parametersFrequently askedquestions
What is Brandformance?
Brandformance is a platform for placing instream preroll video advertising in premium Uzbek-language content.
Where will the advertising be placed?
Depending on the selected package, within available premium Uzbek-language video inventory across Smart TV, mobile devices and computers. Exact placements are agreed before launch.
What will I see in the interface demonstration?
The demo illustrates the planned direction of the analytics interface. The current account shows campaigns, the selected package, status, date and amount. Demo figures are not actual campaign data.
Which KPIs can be tracked?
Impressions and, when provided by the source, unique reach and average frequency. An operator adds the available data; there is no automatic live update.
How are ad impressions different from content views?
An ad impression is an ad-display event reported by the available source. A content view is a view of the main video or programme. They are separate metrics.
Is Brandformance suitable for large brands?
The platform can support pilots and campaigns for large brands when the available inventory and terms fit the brief. KPI scope, timing and commercial terms are agreed separately.
Can campaigns be launched through an agency?
Yes. An agency can submit from its own account and identify the client brand in the campaign parameters or comment. There is no dedicated agency multi-account yet.
